Marketing tips for singers for free is useful for those who are just starting out or haven’t got any income to help them promote themselves in the music industry. Marketing doesn’t have to cost any money; here are some ways to promote your act and music without spending money!
Marketing tips for singers
Social media
Social media one of the most popular ways to promote music and it’s popular for a reason. There are lots of ways where you can promote your music for free. With Facebook, Instagram and Twitter and many other social media platforms being great contenders for artists to promote their music, you’d be missing out not to have an account.
Regularly updating these will help your music become more popular and allow it to be viewed by a wider audience. Of course, engaging your fan base on other social media platforms is also essential.
Get a website and a mailing list
A website is a great thing to have for bands and artists. Whilst social media is reliant on other websites, your website is your own and will be the hub containing all of the relevant information a fan might look for all in one place.
You have all the control with a website and you can edit how it looks, feels and operates.
Upload your music to Spotify and SoundCloud
In 2019, being on an online streaming platform such as Soundcloud or Spotify is crucial for allowing people to listen to your music for free so that you can grow your fan base.
Posting on the internet
Get marketing tips for singers by contacting or posting on websites or forums. There are lots of listings sites that you can add your events to. Gumtree and Eventbrite are good examples for posting local listing sites.
Word of mouth
Probably the most important form of free marketing tips for singers is by word of mouth. Engaging with potential fans and getting them to spread the word about your music or gigs can be the easiest way to get your name around.
Marketing Tips for Music production, DJ'ing
TEASERS OR PREVIEWS
If you are releasing a new album or EP, consider thinking about your marketing strategy before publishing your music online. Perhaps you could incorporate a countdown into your social feed or post social media teasers in the lead up to your release date. These could be anything from photos of yourself in the studio, to video teasers or images from your release artwork. These teasers will make people aware of your upcoming release and are likely to increase engagement rates on your social media channels in the lead up.
Collaborating with other artists is a great way to increase your audience. Once you’ve formed a relationship, you could work together on a track, or perhaps a shared gig. Either way, collaborating will enable you to reach more people. Whether it’s Facebook, Instagram or Twitter, you tag them and they tag you. This could potentially double your audience, whilst it’s also a great way to pick up new skills / tips from someone working towards the same end goal.
Behind the scenes footage is always easy to post about. Whether this is in video form, or via stories or photographs. People love to see that you’re active and working on new material.
Make it personal – your audience wants to know what you’re all about. Your social sites should give an insight into your life outside of music as this will help people relate to you and creates further opportunities for your audience to engage.
Use every opportunity to tag places, people and venues in your posts as this will expose your social posts to a wider audience. If you’re going to a gig for example post about it, tag it.
Take advantage of the social media polls. Perhaps you could ask which of your tracks they like the most, which mix is their favourite, if you’re releasing merchandise, perhaps you could poll design ideas before you make your decisions. This is a great way to make your fans feel special, while it’s also a great way to get feedback.
Live video has been having its moment and it’s definitely worth trying. Keep in mind that live doesn’t need to be limited to performances. If you don’t fancy performing in front of the camera, you could use live video for playbacks of new tracks or mixes. Perhaps you could create a live discussion on who you’re listening to right now, or share a live stream with someone else in the industry and discuss production tips, either way live videos are a great way to increase interaction and engage with your audience.
Take advantage of hashtags. If you’re particularly active on social media, you’ll be aware that there’s literally a hashtag for everyday of the week. Keep an eye on trending hashtags that you can jump on board with.
Social media fillers can keep your social sites active when you don’t have any music or gigs post about. Some ideas could include quotes, music facts, on this day posts, memes, questions to your fans.
Show some love to others in your industry. If you have a friend that has a show coming up, post about it. Chances are they will return the favor when your next show comes around.
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